C2U is a mobile app that helps connect stylists and consumers on one platform.
As of right now, stylists are building their business through many different channels. This includes their retail workplace, social media, or own website. They don’t have access to one platform that can do it all and effectively grow their business at the same time.
Additionally, clients have a hard time trying to find the right stylists with the right services. It just takes too much time and effort.
Since I was dealing with a 2-sided marketplace, I wanted to get insights for both users so I decided to create two surveys. There were a total of 30 people (15 each survey) who filled out these surveys.
In the customer POV survey, the questions consisted of their shopping tendencies and whether or not they had a personal stylist.
In the stylist POV survey, the questions that were asked were solely about their experience as a personal stylist.
From the responses I gathered from the two surveys, it was clear that both sides had a major problem with the current interaction between stylist and client.
After analyzing the data gathered from my user research, I wanted to create a mobile app. The main reason was that I wanted the product to be accessible where users can pull out the app whenever and wherever they are.
An IA was created to help me figure out all the different functions needed in the app.
Since there was a 73% success rate from the usability test, there were only minor changes I had to make for the app in my final design.
A personalized onboarding experience catered to the client’s needs. No more calling and searching through numerous of pages.
Pick and choose a stylist depending on your fashion needs.
If you’re already set on a stylist, you can request to book an appointment!
Check-up on your appointments and make sure your profile is up to date!
When signing up as a stylist, customize how you want your profile set-up.
Manage old and new clients through messaging and appointments.
See how your business is doing through weekly reports
Even though I was going more for a neutral look, I think it might be too muted and not enough contrast. At first glance, it doesn’t look or feel like a fashion app. If I were to revisit this app, I would keep it still minimal but have more accent colours throughout the app.
Since this is essentially an all-in-one app where you can choose stylists and book, users should also be able to pay through the app. This would get rid of any confusion on how to handle payments for both client and stylist side.