C2U

Stylist Mobile App

C2U is a mobile app that helps connect stylists and consumers on one platform.

OVERVIEW

C2U, also known as Cater 2 U is a mobile app that allows stylists to provide different services to clients. It allows both the stylist and client the ease of finding each other on their phone, just through one app. No more searching online through numerous amounts of pages.

The reason why I chose to create C2U is because of my personal experiences as a Stylist. Working under different retail companies that stress the idea of growing your “own business” was very difficult. It was all based on clients (the more clients, the more money in your pocket) and their methods of reaching out were through walk-in customers, social media, and word of mouth. I wanted to find a way that would be more efficient and effective for both sides.

ROLE & RESPONSIBILITIES

Lead UX/UI Designer

User Research, Interaction, Visual Design, Prototyping & Testing

August - September 2018

PROBLEM

As of right now, stylists are building their business through many different channels. This includes their retail workplace, social media, or own website. They don’t have access to one platform that can do it all and effectively grow their business at the same time.

Additionally, clients have a hard time trying to find the right stylists with the right services. It just takes too much time and effort.

THE SOLUTION

C2U makes it easy for both stylists and clients to find each other on one platform.

From searching, contacting, to booking, it turns a complicated process into an easy and fun one. Essentially making it a one-stop-shop app.

See final design
See process

User Research

Since I was dealing with a 2-sided marketplace, I wanted to get insights for both users so I decided to create two surveys. There were a total of 30 people (15 each survey) who filled out these surveys.

In the customer POV survey, the questions consisted of their shopping tendencies and whether or not they had a personal stylist.

In the stylist POV survey, the questions that were asked were solely about their experience as a personal stylist.

INSIGHTS

From the responses I gathered from the two surveys, it was clear that both sides had a major problem with the current interaction between stylist and client.

INFORMATION ARCHITECTURE

After analyzing the data gathered from my user research, I wanted to create a mobile app. The main reason was that I wanted the product to be accessible where users can pull out the app whenever and wherever they are.

An IA was created to help me figure out all the different functions needed in the app.

LOW-FIDELITY WIREFRAMES

Once I had a clear idea of the information architecture of the app, I went ahead and created lo-fi wireframes for both users (client and stylist). There were 3 main functions I wanted to focus on to solve the problem: searching, contacting, and booking.

Usability Testing

Before moving on to hi-fi wireframes, I wanted to make sure the app I created was functional and covered all the necessary workflows. I tested on 5 different people who were asked to go through several tasks that would allow them to experience the whole app.

Final Design

Since there was a 73% success rate from the usability test, there were only minor changes I had to make for the app in my final design.

CLIENT POV

ONBOARDING

A personalized onboarding experience catered to the client’s needs. No more calling and searching through numerous of pages.

CLIENT POV

SEARCH & CONTACT STYLIST

Pick and choose a stylist depending on your fashion needs.

CLIENT POV

REQUEST TO BOOK

If you’re already set on a stylist, you can request to book an appointment!

CLIENT POV

MANAGE YOUR ACCOUNT

Check-up on your appointments and make sure your profile is up to date!

STYLIST POV

ONBOARDING

When signing up as a stylist, customize how you want your profile set-up.

CLIENT POV

MANAGE YOUR CLIENTS

Manage old and new clients through messaging and appointments.

STYLIST POV

MANAGE YOUR BUSINESS

See how your business is doing through weekly reports

Next Steps

Colour Update

Even though I was going more for a neutral look, I think it might be too muted and not enough contrast. At first glance, it doesn’t look or feel like a fashion app. If I were to revisit this app, I would keep it still minimal but have more accent colours throughout the app.

Payment Process

Since this is essentially an all-in-one app where you can choose stylists and book, users should also be able to pay through the app. This would get rid of any confusion on how to handle payments for both client and stylist side.